Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A wholly owned subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch. Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series, and merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company.

Birth of the company and its name

Automobile company Wanderer was originally established in 1885, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler.

August Horch left the Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer when driving on the right.

Wolfgang R. Habbel (1979–1988)

Technology

Audi AI

Audi AI is a driver assist feature offered by Audi. The company's stated intent is to offer fully autonomous driving at a future time, acknowledging that legal, regulatory and technical hurdles must be overcome to achieve this goal. On 4 June 2017, Audi stated that its new A8 will be fully self-driving for speeds up to 60 km/h using its Audi AI. Contrary to other cars, the driver will not have to do safety checks such as touching the steering wheel every 15 seconds to use this feature. The Audi A8 will therefore be the first production car to reach level 3 autonomous driving, meaning that the driver can safely turn their attention away from driving tasks, e.g. the driver can text or watch a movie. Audi will also be the first manufacturer to use a 3D Lidar system in addition to cameras and ultrasonic sensors for their AI.

Bodyshells

Audi produces 100% galvanised cars to prevent corrosion, and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c. 1975. Along with other precautionary measures, the full-body zinc coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years (except for aluminium bodies which do not rust).

Space Frame

Audi introduced a new series of vehicles in the mid-1990s and continues to pursue new technology and high performance. An all-aluminium car was brought forward by Audi, and in 1994 the Audi A8 was launched, which introduced aluminium space frame technology (called Audi Space Frame or ASF) which saves weight and improves torsion rigidity compared to a conventional steel frame. Prior to that effort, Audi used examples of the Type 44 chassis fabricated out of aluminium as test-beds for the technique. The disadvantage of the aluminium frame is that it is very expensive to repair and requires a specialized aluminium bodyshop.[65] The weight reduction is somewhat offset by the quattro four-wheel drive system which is standard in most markets. Nonetheless, the A8 is usually the lightest all-wheel drive car in the full-size luxury segment, also having best-in-class fuel economy.[66] The Audi A2, Audi TT and Audi R8 also use Audi Space Frame designs.